I really get annoyed by certain action groups who profess to be watching out for us - but in reality are forcing through their own agendas. An article from Adotas gives the details of two such groups trying to regulate online advertising.
The FTC is being asked by "consumer action groups" - CDD, the Center for Digital Democracy (I love how many controling groups use democracy in their name) and US PIRG, the US Public Interest Research Group - to monitor and control online advertising.
While I tyhink we may need some general standards I don't think we have to be too concerned about privacy issues as most people can see who the 'pretenders' are and while a handful of unsavy users may be drawn in - the companies do not last long when they cannot deliver any substantial audience.
The market place can police itself and has done so for quite some time. Making laws is a scary way of doing business.