Monday, November 13, 2006

Microsoft adCenter Presents Search Master Steve

Guess they are branding this guy as the face of adCenter help and tips. He has that geeky look and age is middle ground so young and old will like him. He actually looks a little like the guy that does those "can you hear me now" commercials.

In their latest direct mail piece Steve is launched and gives "three tips for getting more sales".

Trees were killed fore this... 2 pages color printed both sides and then folded and stapled to make it an 8 page leaflet.
Tip 1 - Choose your keywords wisely...
Tip 2 - Write a search ad that sells....
Tip 3 - Put your ad where the buyers are...

Wow I think I finally understand PPC advertising....

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