I got an email - see below - telling about coming changes as early as December (had thought this was slated for the end of Q1)... the nightmare begins.
Guess bid gaping goes into the historical references about paid search now!!!
As you will soon notice when you log into your Sponsored Search
account, we are making some important changes to your Manage Bids
page.
In early December 2006, some of the information on the Manage Bids
page will no longer be available. We will be removing the "Top 5 Max
Bids," "Position" and "Your Cost" columns from the current account
interface. The View Bids tool will also be removed.
These columns will be replaced with two new columns of data:
Estimated Average Position
This displays an estimate of the average position your listing may
achieve, based on your bid and the current bids of other advertisers.
Bid Range for Top Positions
This displays the current range of bids other advertisers are willing
to pay for the positions at the top of the search results page.
To learn why we've made these changes and more, please see our FAQs.
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