Friday, April 27, 2007

Google Blogs Reflect Real Priorities

Funny Google may seem to be saying all the right things, but I noticed something earlier today and spent a little time checking my theory against other blog posts made in the various Google blogs.

Basically what I caught first was the order in which a Googler listed mentioning a penalty for promoting clicks of your AdSense ads.

Many of you may remember our December post on the placement of images near ads. In that spirit, we'd like to remind you of a general policy issue: encouraging clicks. As many of you know, our program policies prohibit any means of encouraging users to click on Google ads or bringing excessive attention to ad units. For example, sites may not contain phrases such as "click the ads," "support our sponsors," "visit these recommended links," or other similar language that could apply to the Google ads on your site. In addition, publishers are not permitted to label the Google ads with text other than "sponsored links" or "advertisements."

In light of this policy, you may be wondering if you're allowed to recommend your referral products to your users. As explained in Dan's post from February, unlike with AdSense for content ads, you can endorse your referral products by calling attention to the button or text link.

If you believe in the quality of the product that you're referring, feel free to let your users know. Generally, visitors should only click on Google ads if they're interested in the services being advertised. Encouraging them to click on your Google ads, either directly or indirectly, can lead to inflated advertiser costs -- and can cause an account to be disabled. If you'd like to improve the performance of your ad units and attract more interested users, check out our Help Center's optimization tips to take full advantage of what AdSense has to offer.

So it's okay to say whatever you want to get people to sign up for AdSense but not to click an ad. Oh, and "inflated advertiser costs" is a priority over accounts being disabled... what about the refunds to the people whose ads were clicked?

Since ads rotate it would be hard to work out... well not really since any clicks attributed to this partner should be refunded (never happens that way though). And while it is nice to hear the concern about 'increased advertiser costs' once the accounts are disabled the money should go back to the advertisers... though I have a tendency to think it is just money Google lumps into the rest of their overfilled pockets....

Or this condescending gem: Still, making sure that your site stays squeaky clean policy-wise can sometimes take a little more mental effort than most of us might be willing to spare.

I hate when someone makes themselves as stupid as they are calling everyone else...

I know I am not that dumb... I may be able to convince you that you are, but sooner or later you are going to come around and then just feel sorry for the 'dumb' person who thought you were part of the dummies.... meanwhile they have you until it clicks and any time they gain is a plus for them.

Google's "Do No Evil" matra is wearing thin just like that. But they had a good long run where everyone belived in it... guess they will ride that one into the ground.

Wednesday, April 18, 2007

Greatest Living American

Okay Rand anything to have some fun. Stephen Colbert is the Greatest Living American.

Now you have to help me find the guy who owns - have a whole other campaign in mind for that one - DaveN watch out (though would gladly sit numnber 2 for that one with you).

Friday, April 13, 2007

Search Conference Chaos

No, this is not going to be a post about the after hours activities at NYC SES. What happens at SES stays at SES.

The search conference chaos I am referring to is the fast growing list of conferences and the chaos it will be creating in the near future.

There has always been the two major conferences - SES and PubCon and other fun smaller events like WITS. But now we have so many more players in the space including Danny Sullivan and crew's SMX premiering in Seattle, SEO Class - starting with a free event for non-profits, SEO Days with its array of All-Stars and the other star-studded Elite Retreat.

Every continent seems to be getting into it...

Like any good marketing effort, the sponsors and exhibitors will test the various venues and develop ROI analysis.

PubCon and SES will be going head to head in December - should be interesting... attendees will have to choose, as will speakers.

The landscape is getting crowded and chaotic, but this is not necessarily a bad thing. The small events meet a needed niche, whether through better one on one assistance, stronger teaching sessions or specific information about a particular vertical, the increased interest in these events is reflective of the growth of the search industry.

What is unfortunate is the impact on the social dynamics of the older events.... for example, Aaron Wall, part of Elite Retreat, used to be a regular attender of SES but has been missed at recent ones. The timing of the December PubCon will have a larger impact.