Wednesday, November 1, 2006

MSN Analytics Coming Soon

It has been in the works for a while now but it seems they are getting closer. Here is some recent info:

Microsoft recently acquired DeepMetrix to provide site traffic measurement and analysis to adCenter customers.
Planning integration into adCenter during the second ½ of FY07.
DeepMetrix is not currently accepting new accounts at this time.
Reporting to include page views, referrals, conversions, paid search ROI, advanced charts, site overlays, path reporting and more.
Plan is to offer an analytics product to all adCenter customers at no additional cost.

And another from yesterday:
First, the adCenter Blog has moved to Microsoft Live Spaces, so please update your favorites and blogrolls. The new URL is

Live Spaces has more flexibility, nicer layouts, and we think it’s just, well, better! What do you think? Tell us at

Secondly, the Microsoft adCenter Labs team is launching some new and updated demos:

Search Funnel 1.5: This demo will be updated with over 4 million keywords added to the database.

Keyword Forecast: This new demo will display a search term’s impression count forecast and demographic predictions in any format: flash, picture or text.

Check out these demos (they’ll be live tomorrow afternoon!) as well as others, including Forecasting Search Volume Seasonality and Keyword Mutation Detection, on the demo page.

Finally, today we launched two new forums on Microsoft Communities: one for adCenter discussion and one for adCenter Labs discussion. These forums will provide you the opportunity to ask questions directly of the adCenter and adCenter Labs teams and get answers right from the source. You’ll also be able to discuss adCenter and adCenter labs with other customers and learn more about new and existing features.

We know it’s a lot to digest (especially if you already have a belly full of candy!) so please feel free to ask any questions/share feedback with us at

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