Ms Dewey - the fun, viral experiment Microsoft is playing with its search engine is proving to have some legs - even if you don't see the ones of the woman fronting this Flash driven interface.
She has generated 2.8 million search queries in 9 days, over 300,000 a day and has been linked to by over 2,700 blogs - add another here!
What is interesting about this test is there was no push of the info through the people at Microsoft - the people I work with there heard about it from me. This was a completely viral test and one I think has been sucessful.
Though I was asked by a few women where was Mr Dewey!!!