Thursday, February 23, 2006

MSN PPC Impressing Many

With the rollout of MSN PPC looming in the not too distant future, more people are starting to notice the solid CPA it is offering. An Internet Retailler Report has found that MSN's PPC is a solid fit for many e-retaillers.

I blogged about the success of MSN PPC in November last year and those numbers have not changed. Yahoo as an aggregate is still second but not by much as Google has improved its conversion numbers (guess they have dropped some of the poor publisher partners).

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