I did not know I was a drug addict.
But according to one of the fine folks over at Directory M: "that cpc...thats like the crack of our day...we just dont go for it here and we dont believe in that model...its ridiculous".
Our Advertising Director was looking to do a media buy and asked about other options beyond CPM, mentioning CPC and was given the above response.
There are days when you just love the cohesiveness of the internet.... there are others when you realize you are just a crackhead. Now where did I leave my pipe?