Monday, August 15, 2005

Google Wins and Loses against Geico

Though the court did not find in favor of Geico as using their trademarked name as a keyword (which is the current rule at Google), they did find against Google when it came to the ads previously run contaning their name.

The ruling, handed down August 8th, made a point of noting that previous ads did break the trademark laws and as such found in favor of Geico.

This ruling may have consequences if other companies try and seek redress for ads Google ran of competitors that use the company's name in any ad without permission.

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