Though it will not be full implemented for a few days, today marks the beginning, or should I say end of disabled terms in your AdWords accounts.
They will allow you to pay a little more but stay alive for thos e pesky terms that were for poor CTR for negatives you could not work out or interpretations of the keywords you had not thought of.... but now that is all gone.
A new era in Google terms has begun and it should be interesting to revisit this change in say 6 months.
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