Monday, March 7, 2005

Overture Betas CTR Influencing Positioning

Overture is beta testing CTR as an influencing factor on bid position. They diverge from the Google model, in that they are not using Max CPC and CTR to create a rank and an actual CPC. They are using your actual bid as the price they charge you but move you up if you have a high CTR.
Hope this model works - but something tells me if they find they are getting better click numbers this way it will roll out like a variation of Google.
Hope not I have too many knocks against the Overture system now as it is.

Good luck is all I can say and I will post how it has worked after I play with it for a month or so.

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