Smart move on the part of SalesForce CEO Marc Benioff I originally thought - he sees the future of Google Analytics and wants to integrate with them to provide the offline to online conversion metric. The integration of Visual Sciences - formerly known as WebSideStory - with SalesForce was one of the reasons we chose it. We can pass the lead level info into our CRM and when it converts we can make informed decisions on our marketing spends.
But it also gives us the ability once we have that information to make our sales process more efficient by giving the more valuable leads to the right sales people.
The marriage of two major players in the on demand space was ideal.
I had heard SalesForce was launching a Content Management part some time later this year that would help their users sell the content or network it or do whatever they need with it.
Plug AdWords into this and you can see why Google was ready - but when does SalesForce get the big return? It comes by being the CRM part of Google Analytics... it was why I thought they were talking in the first place.
But as the press release states:
Salesforce Group Edition featuring Google AdWords, is a robust offering that combines the power of Salesforce on-demand CRM applications with the Google AdWords™ platform to achieve integrated sales and marketing success. This joint solution provides businesses of all sizes with the same tools used by larger enterprises to successfully attract and retain customers.