Wednesday, August 30, 2006

MSN To Offer Content Ads

The people over at adCenter emailled me asking if I wanted to be part of their pilot content ads program. This should be good... we have already seen the great value MSN leads offered begin to come back to the pack as their new publishing partners have come online as well as more advertisers. Guess I should keep things to myself!!!

Anyway here is the email:

On behalf of everyone on the Microsoft adCenter team, I’m excited to announce that we will be starting our pilot of Microsoft adCenter Content Ads early this fall. Content Ads is Microsoft’s next product that allows advertisers to place content-targeted, text-based advertisements primarily on Microsoft-owned properties including MSN Money, Real Estate, and many others within the portal. Like our search advertising product, it will also utilize our demographic targeting, geo-targeting and incremental bidding tools to help our advertisers reach the audience they want. Our Content Ads pilot will start as an invitation-only pilot, limited to selected current adCenter advertisers.

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