Wednesday, August 16, 2006

It's Raining Shopping Carts at Google

If you do a search today you will see the speedy shopping cart icon on all Google results - well at least that is what I was getting this morning in New York.

As I mentioned over at Search Engine Watch, I don't mind them but in the blue bar part of paid search they definitely tip the advertising hand there. Many people think the left results are all organic. I wonder if this little exercise will drop CTRs for the blue ads???


  1. How does the shopping cart effect ad tracking for you?

    Do people abandon the site when faced with the extra option? Are they confused by the Google option and loose the impulse to purchase?

  2. We don't sell a product online - I am tracking to see if there is a drop off in lead acquisition because we are not selling anything but have the cart in the ad.