It is hard to figure out why there are all this activity putting keywords on the inactivated list and expecting high CPC to get them turned on again.
SEW Forums is exploring the randomness of it - as are other bloggers and forums.
As I mention in the thread we had one term where our CTR was 100% and they still put it inactive - guess in position 6 and converting all 5 impressions was just not good enough....
The wheels are getting a little wobbly - the Arbitrage Panel at SES San Jose is going to be fun - and I am sure one of the most attended.... I am on the panel so stop by and say hello.