I got the invitation to the launch tonight at the Museum of Natural History and thought okay a couple of free drinks and some interesting conversation.
Now I read a little more from Adotas and I am more interested in attending.
Bill Gross - inventor of PPC - is also tackling this method over at Snap.com. His CPA model is being eagerly awaited.
Google too has been rumored to be working on this in some dark recess at Mountain View - maybe I can play Treasure Hunter when I am there for the Google Dance during SES San Jose.... Larry/Sergei want to leave me some clues???