I cannot believe it, we received a threat from a disgruntled business associate that he would organise a campaign to cost us money through PPC.
I suppose it was only a matter of time before this occurred.
Have a problem with someone who advertises on search engines? Don't go for the let's boycott the company products routine - the cry has become let's cost them money and click on their PPC links.
Since it becomes a group activity it is even more difficult to track than other click fraud. Though no doubt some enterprising terrorist will set up AdSense and Yahoo Ad accounts for the activists' website so the click actions also fund the groups other activities.
It's a Brave New World.
Google and Yahoo need to start allowing PPC futures trading. That way, if you think it likely someone will start a click fraud campaign against you, you could buy the right to buy traffic at a certain price at a future date. This would prevent the type of volatility in your ppc campaigns that click terrorism creates.
ReplyDeleteA very interesting approach... would definitely add another demension to SEM - futures analysis...
ReplyDeletePPC future is like a commodity for online media industry.
ReplyDeleteI really thinking about an online agency/exchange portal to provide such a service for ppc advertizer.
Buy future click on discount in a range, selling it if click price (CPC) goes up till the future exit time. Got commission for it...not a bad idea, yeah:)