I can't believe the desperation websites fall to when they lose their spots in the Google SERPs. KinderStart.com blames Google for an 80% drop in business because they fell in the search results.
Talk about someone wasting their money.... though they may get a whole bunch of free traffic that could make up for the loss... and the extra links to their site could push them back to the top for their terms again.... so it could be a clever ploy.
Let's see what happens!!!