According to a report in the NY Post yesterday, "a handful of U.S. newspapers are trying to break the grip Google and Yahoo! have on the lucrative online advertising business by launching their own services."
New York newspaper, Newsday now offers its own PPC program with the option of picking the sections of their online edition the ads appears. The choices and spaces can be seen here.
Since newspapers are some of the largest traffic providers on the web right now, as Melinda Gipson of the Newspaper Association of America stated, it could be an interesting way for local search to finally take shape.
Hey Google, Yahoo! and MSN have the global stage, if they want to really grab the local one they may have to go back to basics and become paparboys!!!