The aptly named Click Defense Inc. has filed suited against Google for $5 million, according to a Reuters new article. The problem much in the minds of advertisers and searchers recently is going to get some definition if this suit is allowed to go to court, which suggests a settlement will be reached.
The problem is as soon as one case goes to trial and definitions and precedents are created the entire search industry will be headed for a massive change. One that I hope happens and the industry uses the opportunity to get itself to the next level, where advertisers and PPC providers work together to clean up the frauds and create a solid platform to invest in.
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