I came across a few references to this effort over the weekend. Aaron of SEOBook and Nick W at ThreadWatch posted info about www.lostclicks.com and their attempt to fight click fraud through the legal system.
If this is a legitimate effort, I really think these guys deserve our help. Aaron's suggestion of a forum or blog is a step in the right direction. I was planning on offering my help to run the blog if they need it, but the fact that the site is run by two lawyers gets me thinking someone else is working the angles.
The fine print seems a little odd:
LostClicks.com is provided by the Law Offices of Joel M. Fineberg, P.C. and by the Law Office of Stephen F. Malouf, P.C. Both law firms are located in Dallas, Texas
Not Certified by the Texas Board of Legal Specialization
Also with all the 10s of thousands - 150,000 plus according to Google's number of advertiser -) isn't it weird that Lane's Gifts & Collectibles LLC, a Texarkana, Ark., retailer is the David facing the Goliath.
Maybe that town is soft for plaintiffs, a town that prefers underdogs over large companies... once a judgement is in place the floodgates of the bigger advertising companies will pin back the ears of all PPC search engines.
It is all very interesting and will be watching this with keen eyes.