Seems About.com may soon belong to the highest bidder from Google, Yahoo!, Ask Jeeves, AOL & New York Times.
With its recent acquisition of BlogLines - it seems AskJeeves are making a push to be considered a Tier 1 player.
The fact that AOL is in there bidding is a warning - they never make a wise investment - nearly as snake bit as Dow Jones who recently bought MarketWatch from CBS.
The New York Times have had some decent success with their online subscribers and this could be added seamlessly and give them more advertising space to sell - plus the writing staff that could make the site a lot bigger.
It is supposed to be done some time today.... will add an update later.
Threadwatch.org is another good reference for this story.
Way to go Nick
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