Tuesday, November 20, 2007

Will Google DoubleClick Become Big Brother Or The Borg?

Yesterday a letter from the Senate Subcommittee on Antitrust suggested that the merger of Google with DoubleClick could be a bad thing for the internet. It would allow Google to have too much control over all types of internet advertising and content.

The recent comments by Matt Cutts about what Google expects from webmasters - no follow, no link buying or selling, etc. is as Michael Gray said, in San Jose, not law. Google is not the government - though the Big Brother (and hopefully we are not thinking TV show here) comparisons have a little merit, I do not see it as the more accurate coupling.

Google is the Borg (and this time we are talking TV shows). It sucks up all elements of the web and bends them to the Google collective. I am tired of blasting the "Do No Evil" mantra - but it needs addressing.

When it first launched Google was the hippie uncle - cool product, no merchandising, very minimalist. Well look how far they have come now.

I just started to name products but deleted that as it would have taken way too long. Let's face it they are in every form of online marketing and with each entrance they decimate their competitors. Whole industries are dying because of Google and it is not going to stop.

When the United States eventually becomes the third world country its economy seems destined to get to, Google will have moved along to further building China and other faster growing economies.

I hold stock.... and think it a great investment - but I really don't like where they are going with all this. When Vanessa Fox left so did any fantasy of her becoming the Seven of Nine.... and Matt I am going to be looking for assimilation marks next time we are at the same event!

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