Google is implementing a plan that should have any guy wanting directions happy to use. You simply go to a gas station and while you are getting gas you have access to Google Maps!
It really is a perfect place for people to get directions - I used to stop at gas stations and look at the maps they had of their neighborhood (they usually were the ones given as part of your local phone book).
It is a major branding play but unless Google allows a bidding war on who gets the maps - will it be Hess or BP or Exxon etc - which would give the one with the maps a lot more traffic - I do not see how they make money (and we have all come to know Google is about making money).
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