Okay they grabbed a chunk of AOL, bought KeyHole (the satelite pics part of Google Maps), Picasa - the free pic editor, swallowed Urchin into Google Analytics, created an online word document program, started a widgets area where others could showcase their efforts and basically created a shareware platform, and then came the last two BIG moves - $900 million to MySpace to lock up their advertising and $1.65 billion for YouTube (and a quick agreement with Warner and Sony to help promote their online videos).
Factor in they have started working on selling offline advertising areas: print, radio and television and are juggling deals for gaming ads too - the giant is getting bigger.
But are they losing sight of the bread and butter that got them there? Ask is pushing away with their continued TV ads, I seem to hear Yahoo! being yodelled over the radio quite a bit and MSN is getting aggressive with search.
I agree YouTube is hot right now but there are many stories of poorly timed purchases - just ask the NY Times - and the numbers are so high it would be tough to see them recouping the money if others join the fray.
There are some who see the YouTube pruchase as an attempt for Google to add more entertainment to counter Yahoo... hey with the numbers YouTube brings Google will fast be pushing at Yahoo's number one staus at Alexa... hey if they are not making good money from banner ads it could be a bust.
Keeping others away from MySpace was a smart move... the YouTube one could have a different result. But hey they still have another $6 billion sitting in the bank so watch out world Larry and Sergei have money burning a hole in their pockets.
Why not buy their favorite fast food chain? Wonder how much BurgerKing would cost???