Monday, October 30, 2006

HELP: CPM and CPM 2 and Whyville or Whoville

Okay I like the reports written over at Adotas, but this latest one about the new CPM model - CPM 2 as they call it seems a little mind boggling.
The use of an example of people in Whyville left me very confused... I felt like an outsider looking in at Whoville and wondering when the Grinch was going to show up.


  1. Could you clarify? I work closely with Whyville and wonder if I can help clear anything up - Jay's main point was that the former notion of "impression" is actually expanded when users are immersed in virtual worlds.

  2. darling...

    Okay tell me what it is that you need to know