Wednesday, October 18, 2006

Courts Decide Google Don't Have to Police Trademark Advertising

I am amazed this piece of news has not gotten more publicity or comments in the SEM world.

While I think Google has other responsibilities (especially based on the "Do No Evil" credo) - the need to police and be accountable for the actions of its advertisers is an area I give them leeway. But this impacts so many people I am still wondering why it was not blogged about and discussed in the forums.

Have I been that out of the loop over the past two months that I missed this? Let me know!!!

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