Wednesday, September 20, 2006

Google Experimenting With Ad Placement

Now you see them...: Google has confirmed that it's experimenting with an ad placement system that makes some ads disappear after a user has ignored them multiple times. Apparently, Google is testing the removal of sponsored listings in the "one box", the shaded featured area above search results, if those ads go unclicked-through four or five times. (The phenomenon was first noticed by search marketers who refreshed results pages four or five times without clicking in the one box.) In some cases, the ads are removed; in other instances, they migrate to the top of the search ads on the right rail. A Google spokesman told ClickZ that the trial was designed "to further ensure that users will find ads only when they're most useful and advertisers will receive the most qualified leads." On the plus side, that could work to drive conversion rates up, if ads were shown more often to users who had proven receptive to clicking on them; but there's also some speculation that it could drive ad prices up too by reducing the total ad inventory.

Now that is interesting... funny no-one notified us and we have bitched about the floating ads we are seeing....

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