It is funny how reports tell us that between 70-80% of people use search engines to initially find a website, yet fewer than 30% of US marketing people use SEM tools.
Those of us who do don't mind - we will take the extra profits you leave on the table. But overall our industry is not being taken seriously in Fortune 500 boardrooms because of this.
Fair enough we will be the winners in the end - but I would like the industry as a whole to get a better image. Successful SEM people are as valuable as any that oversee other media and it is time that was recognised.