Thursday, January 19, 2006

Word of Mouth Generating Some WOM

Funny add on to an email I received from Adotas today. They used reference to an article on Word of Mouth to start some Word of Mouth... a bit of a stretch on their part but thought it would be amusing to see how this rolls out.

The lines in question were:
Also, if you didn't have a chance, look at the article today about WORD OF MOUTH marketing:

We hear that tomorrow iMediaConnection will be having a similar article talking about the failure of WOM, and how its really just a fad.

So they started the ball... now let's see how it rolls. The article they reference is basically a commentary on how many people really do not know how to effectively conduct a WOM campaign... not that it does not work, just that many do not know how to work it.

Nothing starts a good online debate better than a little controversy - though here it is the suggestion of it coming tomorrow.... forecast of controversy even better people can get in on it before it really starts!

Let the game begin.

No comments:

Post a Comment