The lines in question were:
Also, if you didn't have a chance, look at the article today about WORD OF MOUTH marketing:
We hear that tomorrow iMediaConnection will be having a similar article talking about the failure of WOM, and how its really just a fad.
So they started the ball... now let's see how it rolls. The article they reference is basically a commentary on how many people really do not know how to effectively conduct a WOM campaign... not that it does not work, just that many do not know how to work it.
Nothing starts a good online debate better than a little controversy - though here it is the suggestion of it coming tomorrow.... forecast of controversy even better people can get in on it before it really starts!
Let the game begin.