Well Google is really hitting for the fences with this move... or have they gone to a new playing field?
Yesterday Google announced its intentions to aquire bMarc Broadcasting for as much as $1.1 billion dollars.
With Google Print newly launched, it will soon have another sibling in Google Radio...
Without a doubt Google will have a Podcast Search available soon with the ability of buy ads, but as been suggested by Danny Sullivan at Search Engine Watch, "Guess anyone still entertaining the notion of Google as a technology company versus a media company can put that to bed. Putting ads on radio isn't really a technology business. Nor is it central to that mission of organizing the world's information. Neither is putting ads into print or slapping them up all over the web, either."