Jason Lee Miller over at WebProNews got my attention about Ookles.com.
Scott JOhnson's blog shows his talent as a writer. His work has shown his skills with technology. This marketing approach (though used very successfully before for companies like the IT - independent transport - later known as the segue) shows a sense of style.
Hope this is something really fun and interesting. I could use a new plaything next year!!!
Good Luck Scott and Mike... though with an Aussie involved you should be okay!