Monday, December 12, 2005

Google Content Ads Change Font Sizes

Interesting that Google is playing with font sizes to improve conversions and CTRs.

As mentioned on the Google site: "the biggest influence on CTR was the similarity between the AdSense type (size and font), and the main body text of the page. The more similar the type, the higher the CTR."

Seems a lot of play is going on right now between PPC and AdSense. Google is constantly testing to see where they can improve their bottomline.... and in most cases it also benefits the advertisers too.....

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