In hidden rooms at the GooglePlex there are people frantically working to develop a CPA model for all of us searchers. Despite it being called the "Holy Grail" by Marissa Mayer at the Search Engine Strategies conference keynote address last week, cost per acquisition would eliminate quite a few of the search industry's problems.
Hey it would have been nice if this had been worked on and implemented before we had to pay through the nose for the "inactive" search bid process Google claimed would counter click fraud.... basically we just paid for the loss in revenue and sooner or later it was all back.
Now Ms Mayer I see Google riding along like the characters of the Monty Python in the Holy Grail movie... coconuts for horse sounds and an air of stupidity.
Wake up... if Bill Gross has not rolled this out yet then it can't be done right at this time.
The product now on offer in AdSense could be one of the first big launches that they will have to pull out.
If someone gets to this first, or Google simply gets sidetracked by another 10 projects, the balance of power in the search industry will change with it.
"Bring out yer dead... Bring out yer dead"
But I ain't dead yet! - drop the ball on this one and you will be making funeral arrangements.