Wednesday, May 31, 2006

Yahoo Touting New PPC Platform

Yahoo sent out this email today:
http://searchmarketing.yahoo.com/nl/may06ts.php

Though press releases and word of mouth have been discussing it for over 2 weeks....

Basically they are adopting the 'black box' or Google method of ad ranking and adding a bunch of features the advertisers have been asking for for some time.

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