Wednesday, October 19, 2005

MSN PPC Launch, MSN adCenter Review

Okay it is official and it has gone live with bugs - so the Microsoft way continues (I was losing faith).

They have given a bunch of links to explain things so here goes:

Getting Started lays things out simply.

Targeting offers the promised demographic options - well actually this combines location choice, dayparting options of days to run and times to run and also the gender/age selector.

Analytics gives some decent overviews and was written by someone that understood analytics.

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