We’ve listened to your feedback and I am pleased to let you know about an upcoming Microsoft adCenter upgrade that offers new features to improve your online advertising experience.
Some upgrade highlights:
·Now, use Microsoft adCenter with the Firefox 1.5 browser!
·Daily, weekly and monthly data will be updated every hour to help you view results and optimize campaigns in real-time.
·Select the time frame for which you want your campaign and order summaries to show, instead of viewing them in the life-to-date format.
·User-interface changes to the reporting tab will make usability simpler.
·API upgrades:
API customers will now have access to more procedure calls. Detailed API communications will be sent to API customers.
Your keywords and ads will remain live during the upgrade.
The adCenter upgrade should be complete on August 5th between 8 A.M. and 3 P.M. Pacific Time. During this period, your current keywords and ads will continue to run; however, you won’t be able to access adCenter to make changes.
Monday, July 31, 2006
Friday, July 28, 2006
Hakia: A Meaning Based Search Engine
I came across this today and thought it was interesting.
As their intro details they hope their "Meaning-based search will appeal to all Web searchers - especially those engaged in research on complicated subjects, such as medicine, law, finance, science, and literature. hakia engine is designed to evolve and improve its capabilities with each user interaction".
Though I don't think the future is in refining the search results - this seems like a good way to do that. Now if they were talking about a CPA model.............
As their intro details they hope their "Meaning-based search will appeal to all Web searchers - especially those engaged in research on complicated subjects, such as medicine, law, finance, science, and literature. hakia engine is designed to evolve and improve its capabilities with each user interaction".
Though I don't think the future is in refining the search results - this seems like a good way to do that. Now if they were talking about a CPA model.............
Wednesday, July 26, 2006
The SEM Version Of The Arisocrats Joke
So if you have not seen the movie "The Arisocrats".... go out and rent it now or catch on one of the numerous cable channels... just saw it again on HBO - it actually started tonight - great movie... definitely watch it... take the joke and apply it to the various conferences/forums/blog posts - we need that level of scrutiny and humorous challenge everyday!
New Features over at AdWords
Okay you can now see what Google filters out of your adwords campaigns in the name of 'invalid clicks' - god forbid they call that Click Fraud.
You can access it at the Reports area of your account but be aware it takes some digging. First inside your main area click on the Reports tab and find Create New Report.... inside there select Campaign Performance.... next in the Advanced Options click the Add or Remove Columns option.... you will see a list of them - all of which are selected except for Invalid Clicks and Invalid Clicks Rate.... click those and let the report run and you will have a new insight into the Google campaigns.
Our ads are showing about a 10% plus invalid click rate - add the 14% the industry is using now for Click Fraud percentage and you have the 25% or so that used to be bandied about a year or more ago.
Hey at least it is a start.
AdWords is also adding the Refined Listings option - this is explained at http://www.google.com/coop - enjoy that one it offers an interesting approach and may have better results for you as the person is then basically getting to you from a refined and second click.
We are in the process of starting tests on how successful this refined search is over regular search.
You can access it at the Reports area of your account but be aware it takes some digging. First inside your main area click on the Reports tab and find Create New Report.... inside there select Campaign Performance.... next in the Advanced Options click the Add or Remove Columns option.... you will see a list of them - all of which are selected except for Invalid Clicks and Invalid Clicks Rate.... click those and let the report run and you will have a new insight into the Google campaigns.
Our ads are showing about a 10% plus invalid click rate - add the 14% the industry is using now for Click Fraud percentage and you have the 25% or so that used to be bandied about a year or more ago.
Hey at least it is a start.
AdWords is also adding the Refined Listings option - this is explained at http://www.google.com/coop - enjoy that one it offers an interesting approach and may have better results for you as the person is then basically getting to you from a refined and second click.
We are in the process of starting tests on how successful this refined search is over regular search.
Software To Put Google Ads on Desktop
When is this going to stop. Hopefully the companies using the software that in a mild way will include Google AdWords as AdWare should have the ability to block this.
As News.com reports SpiceWorks has developed a method for software providers to include AdWords alongside the software pages on your desktop... got to love it.
I am waiting for the day Google develops an ad selling platform that works on your shopping cart at the grocery store - click on the ad and the cart drives itself to the right aisle.... Come on Google that one should be easy!
As News.com reports SpiceWorks has developed a method for software providers to include AdWords alongside the software pages on your desktop... got to love it.
I am waiting for the day Google develops an ad selling platform that works on your shopping cart at the grocery store - click on the ad and the cart drives itself to the right aisle.... Come on Google that one should be easy!
Tuesday, July 25, 2006
Google's Park A Domain Income Scam
You have to be kidding me. I missed this one, dealing with other things. But had heard the whispers about domain name income.
But really.... they are pushing AdWords CPC through the roof - to foil arbitrage and yet gain on the regular customers - but then are soliciting action on the harvested search pages for domains close to the keywords????
I want these guys' rationale of "Do No Evil" when I meet my maker.
I like Google but the smoke of the ever-added new 'widgets' may be hiding a blurring of 'church and state'.
If the redirect could easily be turned off - like not accepting blocked phone calls - then maybe...
and I know the argument is if it was for a domain or a keyword then a search would return this or a 'not there' message, why not allow the search results....
But the offering of income to the possible domain name association is also a slippery slope to influence on the vast collection of the non-website domain owners.
And don't forget as a registrar, themselves, they can even sell those domains to you. Why do they need the middlemen? Hell they know their traffic better than anyone. Why don't they just buy up those domains for themselves? It's their traffic afterall - they can do what they want with it - as many Dances have proven!
But really.... they are pushing AdWords CPC through the roof - to foil arbitrage and yet gain on the regular customers - but then are soliciting action on the harvested search pages for domains close to the keywords????
I want these guys' rationale of "Do No Evil" when I meet my maker.
I like Google but the smoke of the ever-added new 'widgets' may be hiding a blurring of 'church and state'.
If the redirect could easily be turned off - like not accepting blocked phone calls - then maybe...
and I know the argument is if it was for a domain or a keyword then a search would return this or a 'not there' message, why not allow the search results....
But the offering of income to the possible domain name association is also a slippery slope to influence on the vast collection of the non-website domain owners.
And don't forget as a registrar, themselves, they can even sell those domains to you. Why do they need the middlemen? Hell they know their traffic better than anyone. Why don't they just buy up those domains for themselves? It's their traffic afterall - they can do what they want with it - as many Dances have proven!
Thursday, July 20, 2006
Acoona Launching Pay Per Lead
I got the invitation to the launch tonight at the Museum of Natural History and thought okay a couple of free drinks and some interesting conversation.
Now I read a little more from Adotas and I am more interested in attending.
Bill Gross - inventor of PPC - is also tackling this method over at Snap.com. His CPA model is being eagerly awaited.
Google too has been rumored to be working on this in some dark recess at Mountain View - maybe I can play Treasure Hunter when I am there for the Google Dance during SES San Jose.... Larry/Sergei want to leave me some clues???
Now I read a little more from Adotas and I am more interested in attending.
Bill Gross - inventor of PPC - is also tackling this method over at Snap.com. His CPA model is being eagerly awaited.
Google too has been rumored to be working on this in some dark recess at Mountain View - maybe I can play Treasure Hunter when I am there for the Google Dance during SES San Jose.... Larry/Sergei want to leave me some clues???
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